This purported statement prompted the plaintiffs to forgo opposing the trademark application, though 2021 has allegedly seen Coachella Crossroads begin “advertising and promoting live music events,” starting with a performance from Toby Keith.
The USPTO then issued an office action, “citing a likelihood of confusion” between the Coachella Crossroads trademarks and those of Coachella proper.Ī scaled-back application was followed by “informal discussions” between Goldenvoice/Coachella and Twenty-Nine Palms attorneys, at which point the latter individuals “indicated that the venue would only be used for local community events, such as youth soccer and other small sporting events, and that any music or live entertainment would be incidental to those events,” the lawsuit discloses. Bearing in mind the establishment’s proximity to the Empire Polo Club – as well as Coachella’s plans to remain at the venue for years to come – April of 2018 saw Twenty-Nine Palms move to trademark Coachella Crossroads, the document shows. Twenty-Nine Palms’ Coachella Crossroads is located in Coachella, California – “approximately 5 miles” from where the namesake music festival is held, according to the plaintiffs. The multifaceted complaint relays at the outset that the Twenty-Nine Palms Band of Mission Indians – a non-party to the suit – “is attempting to operate a directly competitive live music event,” in the form of the aforementioned Coachella Day One 22 and the Coachella Crossroads venue. Photo Credit: Andrew Ruiz Months after pursuing legal action against DJ Envy and his Carchella happening, Coachella and Goldenvoice are officially suing Live Nation for “contributory trademark and service mark infringement,” over the promoter’s alleged failure to cease selling passes to events at a venue called Coachella Crossroads, including a “Coachella Day One 22” festival.Ĭoachella and Goldenvoice just recently submitted the 29-page-long action to a California federal court, naming as defendants Live Nation and Bluehost, which operates as Unified Layer and is “the service provider” for the Coachella Crossroads website. Live Nation is facing a trademark infringement lawsuit from Goldenvoice.